SHARE THE COLOR
The third edition of the #sharethecolor campaign takes place throughout the month of May — Pride Month. This campaign is led by equal.brussels, the Equal Opportunities directorate of the Brussels Regional Public Service.
Documentation Credits
- Client
- Equal Brussels
- Agency
- Air Brussels
- Photographer's assistant
- Anne-Sophie Guillet
- Photo stylist
- Vanessa Pinto
- Make-up & hair
- Dorothy Vandemaele
This edition's main objectives are:
- to encourage Brussels residents to become allies of LGBTQIA+ people;
- to promote LGBTQIA+-inclusive neighbourhoods, particularly for the least visible and most vulnerable people — lesbians, trans and intersex people, ethnocultural minorities, and people of various ages.
This year, the focus is on the inclusion of LGBTQIA+ people in Brussels neighbourhoods.
There will be a poster campaign in the metro, as well as on trams and buses in the Brussels-Capital Region, and a social media campaign supported by Brussels-based influencers.
